As a marketer, you know that creating quality content takes time and effort. So, it’s important to make sure that your content works as hard as possible for you. Repurposing your content can help you maximize its value, save time, and reach a wider audience. In this blog post, we’ll explore three tips for repurposing content effectively.
You can’t make 5 different dinners every night
Just as a mom can’t cook five different dinners every night, a business can’t create unique content for each channel. Instead, focus on creating content that can be adapted to fit different channels. For example, an eBook or whitepaper can be repurposed into blog posts, social media posts, and even videos. This approach allows you to get maximum value from your content and reach a wider audience across different channels.
It’s also important to focus on creating engaging content that offers value to your audience. By doing so, you can encourage people to share and engage with your content, which can help you build brand awareness and establish yourself as a thought leader in your industry.
Never waste the leftovers
Just as a mom would make extra food to use up leftovers, a business should look for ways to repurpose existing content. For example, you can record a webinar and use the recording to create a video, blog post, or even a podcast episode. You can also take key points from your eBooks or blog posts and turn them into infographics or social media posts.
By repurposing your existing content, you can save time and resources while still reaching a wider audience with your message. This approach also allows you to reinforce key points and ideas across multiple channels, which can help increase their impact.
Add fresh toppings
Just as a mom might add fresh toppings to leftover spaghetti to make it more appealing, a business should take the time to add engaging visuals and other elements to its repurposed content. For example, when sharing a blog post on social media, you can include an eye-catching image or infographic to draw people in. When creating a video from a webinar, you can use a nice backdrop and keep the tone light and engaging.
By adding these fresh toppings to your content, you can make it more appealing and increase the chances that people will engage with it. This approach can also help you reinforce key ideas and make your content more memorable.
Repurposing your content can help you maximize its value, save time, and reach a wider audience. By focusing on creating content that can be adapted to fit different channels, repurposing existing content, and adding fresh toppings, you can create engaging and impactful content that resonates with your audience across multiple channels.
To learn more about repurposing content and creating engaging marketing materials, check out these resources:
- Creating content that can be repurposed across multiple channels: Check out this article on Content Marketing Institute about how to create content that can be repurposed for maximum impact: https://contentmarketinginstitute.com/2020/10/create-content-repurpose-multiple-times/
- Maximizing the value of existing content by repurposing it: This article from HubSpot explains how to repurpose content to save time and resources: https://blog.hubspot.com/marketing/content-repurposing-ideas
- Adding fresh toppings to make repurposed content engaging: This article from Social Media Examiner provides tips on how to make your social media content more engaging with visuals: https://www.socialmediaexaminer.com/how-to-create-engaging-social-media-posts-visuals/
